Identity can be defined as the distinguishing characteristic of a thing. It’s what makes something something in particular. Each individual has their own identity, with their own values, goals, and experiences which make them unique. The same is true of organizations. Some companies excel in particular goods or services that no one can compete with. Honda makes great engines. The Drudge Report is the place for an aggregation of political news. Playboy is gentleman’s magazine – meaning it showcases nude women in a classy setting. This was until last year when they abandoned their identity. That was a mistake. Check our this link to Daily UK article.

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